In the 1930s, the home radio would become an indispensable companion as the Great Depression ravaged the country and disposable income disappeared. Longview’s relative isolation inhibited radio’s growth somewhat, even as the cities and suburbs thrived. Longview was probably behind this trend, since smaller markets were less likely within range of strong broadcast signals. Five years later that number doubled to 40 percent. In 1925, RCA claimed that 20 percent of American homes owned a radio. The so-called Golden Age of Radio spans the 1920s to 1950s. “I’m not necessarily bullish on radio country-wide, but I am bullish on the way we do it here - local-connected radio.”
GLADYS TABER QUOTES ABOUT PRIDE PLUS
Paul augments his home KUKN with state-of-the- art dot.com streams and a podcasting business, plus production services for advertisers. “Right then I went in and asked Steve (Hanson) to hire me, and I started out as a janitor hanging around the place.” This is still Golden Age radio but certainly not old-fashioned. Once he’d been in the audio booth as a teenager recording the “Monticello Mustang Minute” on KLOG, the Longview native was hooked. “It’s pretty rare to have somebody who worked here at age 13 come back and buy the place!” he said. And our advertisers are aware that we’re delivering local content to their local customers.” Paul’s is an inspiring hometown story, despite years spent working around the country for large market broadcasters. Paul employs a staff of fifteen, remarkable in these days of digital dominance and pre-packaged audio streams. “Country stations have superloyal audiences, birth to death,” he said, but all three of his audiences seem to appreciate the homemade programming and its relentlessly local emphasis. streams digitally as well as over the air. Instead, he serves up home cookin’ - that’s KUKN / Cookin’ Country at 105.5 FM to be precise - as well as the venerable KLOG at 100.7 FM and Still locally-generated, programming 1490 AM, and 101.5 The Blitz. John Paul avoids the digitally programmed, nationally syndicated approach which has powered most of the radio world for decades. That day’s “news” was an often sordid stew of what contributors and editors and advertisers - and above all, owners - chose to publish and publicize. Even with wire service connections, the “news” was never simply a compilation of what actually happened, but an edited creative document. The journalism could be inflamatory, often fickle, and rarely without bias. And, if you could pay for it, chances are you could always advertise it. The Classifieds provided yet another forum for conducting personal business via this public platform. Letters to the Editor became a regular way to share one’s opinions or those of one’s business or political faction.
It took barely a glance at a 1920s paper or magazine to gain a sense of its politics and its promotions. Early news rags had a transparent point of view, and they trumpeted it: both editorially and through the medium that paid the freight, advertising.
Newspapers were rarely the supposedly neutral, unbiased “journals” we expect today (though we still nurture our sense of their biases, of course). The Longview News building under construction, 1923. Gibbs to drop by parachute onto neighboring communities. Morris hands promotional scrolls to soon-to-be airborne A.L.
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